©2022 - METALUXE


Project Director / Co-Founder

Chuck Hellman

Ohio, USA

A leading voice in the luxury fashion & apparel business with decades of experience operating specialty retail stores and 8 figure corporations in NYC.

Creative Director / Co-Founder

Christian Barker

Ohio, USA

Digital marketer and fashion-focused content creator. Successfully launched a digital fashion brand with 4M+ followers during 2021. Believer in inclusive Web3 culture and strategic innovation for mass blockchain adoption.

Art Director

Colin Dalvit

Washington State, USA

Professional animator and motion graphics artist with 15+ years experience in 2D, 3D VFX, and everything in between.

Community Lead

Joshua Dedmon

Texas, USA

A Web3 community builder with 3+ years experience in blockchain and DeFi. Dedicated to growing and developing Metaluxe’s community and strategic partnerships.

Augmented Reality Director

Ashley Crowder

California, USA

Mixed reality applications expert with 10+ years experience bringing Fortune 1000 brands including Adidas, Lexus, and AT&T to the metaverse.

Blockchain Advisor

Michael Ruffolo


Blockchain advisor who's worked with the teams at Polymath, Hashgraph, CoinBase, and Consensys. Former VP of Blockchain at Venture Aviator.

Fullstack Engineer

Ali Alobaidi


D3 and React software engineering professional with 3+ years experience optimizing transaction-heavy payment gateways.

Fullstack Engineer

Hayden Daly


Full stack, Web3, and systems-oriented programmer. Former NASA ESTO systems infrastructure developer and software engineer at Expo and Disney.

Fullstack Engineer

Ming Lin


Web3, machine learning, and NFT-oriented software engineer. Former technology developer at Meta, Skinblu, and Wellsheet.


After a 30 year career in the NYC luxury fashion sector, Chuck Hellman followed his lifelong vision of disrupting the fashion industry’s status quo. Even after successfully opening and operating world-renowned fashion stores in Ohio, his ambition of suiting the world persisted, prompting him to dig deeper.

After collaborating with co-founder Christian Barker, the two launched the Hellman Retail Group - a digital fashion brand that fuses pop culture with eccentric luxury suits. Within just a few months, their social media presence rocketed to over 4 million followers across various platforms. People from around the globe fell in love with their custom suits and passion for the community, which ultimately inspired Barker and Hellman to foray into the next digital frontier.

Metaluxe represents the future of self-expression by creating truly remarkable experiences across the digital, physical, and augmented world. The Metaluxe genesis collection is composed of expertly-crafted suits in the form of non-fungible tokens (NFTs), each designed by hand without the help of generative algorithms. Equipped with our physical experience of designing the world’s finest suits, we’re thrilled to carry our destiny into Web3.

Metaluxe is composed of a team of trailblazers who value innovation. We maintain an open-minded workflow that allows us to explore new ventures and create cutting-edge advancements in the NFT space. By placing straightforward utility and expert design at the forefront of our operations, we’ve incorporated augmented reality to bring our hand-curated NFT suits to life. As the line between physical and digital becomes increasingly blurred, we’ve been watching and building - ready to launch the next generation of phygital identity one suit at a time.